www.theDILRules.ning.com

Sally’s Newsletter, Tuesday March 10th, 2009

* * * Quote of the Week * * *

"When someone does something good, applaud! You
will make two people happy." - Samuel Goldwyn,
1879-1974, American Motion Picture Producer

* * * Sally Commentary * * *

Quick update for those following this newsletter.
Re: the couple I met on the flight back from
Mexico who were on their way to the Maury show
who didn’t know if the baby belonged to the
husband or not. Well, good news – it was his!
Hooray!

* * * A New NING Site * * *

Please come and join my new NING site at
www.theDILRules.ning.com where the first 10
members to sign up will receive a copy of the
newly illustrated 2nd edition of the
Daughter-in-Law Rules eBook. It’s fun. It’s
fast. It’s free! Share stories, situations,
circumstances and most of all, silliness!

* * * The Law of Giving Back * * *

Have you heard that IF you just keep everything
to yourself, you will get very little back?

Have you heard that IF you just keep everything
to yourself, you will never see the true
abundance in your life?

You see...

It said that when you give back to society, you
will always live your life with wealth, respect,
and love.

This is the reason why it is important for me to
give you the resources that will help you achieve
your goals. You can download it all at:

http://www.777SelfHelp.com/vip/45

Included are many self-help books that will keep
your mindset positive in this negative society
and during challenging circumstances.

I love this stuff, and it works in my life. Check
it out now! You will love this stuff!

* * * SPECIAL OFFER FOR YOU! * * *

I had such an overwhelming response about my new
media manual, Publicity Secrets Revealed: What
Every PR Firm Doesn’t Want You to Find Out!
However, the overriding comment was that it was
too much information, all at once.

So... of course, you ask, I listen! Because
sometimes it’s just easier to learn in small,
bite-sized pieces, one step at at time:

Organized, sequential, and at your own pace, each
of the PDF mini-modules below comes with a 1:1
private coaching session, designed to help me,
Sally, tailor a customized marketing plan
specifically for you. You can purchase any of the
below mini- modules at a fraction of the cost of
PSR by visiting:

http://www.sallyshields.com/productsandservices/

... and scrolling down underneath Publicity Secrets
Revealed, in the left hand column.

1. What Every Successful Author Needs to Know
about Setting Up their Website (that most authors
do not know about!)

2. Everything You Need to Know about How to
Contact the Media (and the 7 Hook Strategies to
be timely and Get Booked NOW)

3. How to Sell your Book to Organization and
Corporations in Large Quantities (that will make
you more money in one day that most authors make
in a lifetime!)

4. How to Create Your Non-Negotiable Almighty
“Elevator Pitch!” (that will create curiosity and
have the media begging for more!)

5. How to Create an Eye-Catching Media Release
(that will have the media clamoring to interview
you)

6. How to Create the Perfect Press Release (that
PRNewswire and other national media outlets will
take seriously)

7. Everything You Need to know to Create a Killer
Press Kit to Get Booked on Radio (that will have
the media calling you for interviews!)

8. How to Create an Amazing Sales Page (that
will have your readers whipping out their
wallets!)

9. How to Get Thousands of Dollars in Corporate
Sponsorships (with a simple 10 page power-point
presentation)

10. The Top 10 Little-Known Amazonian Secrets to
Drive TONS of Traffic to Your Book (and 101 OTHER
ways to market your book, product or service)

11. Everything you need to know to get started
with Social Networking (in order to make tidal
waves and create your own BUZZ

* * * Inspirational thought * * *

"Nine tenths of education is encouragement." -
Anatole France, 1844-1924, French Author

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,



















Speaker, Radio Personality and
International Media Specialist
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART RADIO
www.sallyshields.com/productsandservices
The DAUGHTER-IN-LAW Rules
#1 Amazon.com Bestseller

P.S. Let me coach YOU to bring your dream of
writing a book to life, then, how to get FREE
PUBLICITY to reach BESTSELLER status!

No matter if you’ve written the sequel to Moby
Dick or simply have an IDEA percolating in the
sinews of your imagination, I will help you
fulfill your dream of bringing YOUR book to life.
I will then outline step-by-step FORMULA for
exactly how to reach bestseller status, AND will
share insider secrets that only the top 2% of
successful authors know (and what every PR firm
doesn’t want you to find out about how to get
TONS of publicity – for FREE)!

Please contact me at Sally@theDILRules.com to
arrange for a complimentary 1:1 consultation to
discuss your personal coaching needs and to help
create a custom-tailored marketing plan to help
you fulfill your dream of becoming a published
author, and exactly how to reach bestseller
status.

15% of the proceeds of this book will go
to The National Breast Cancer Foundation.®
Think Pink!

http://contentedinlaws.blogspot.com/

* * * Quote of the Week * * *

“Creativity is a natural extension of our
enthusiasm.” – Earl Nightingale, 1921-1989,
American Motivational Author and Radio
Broadcaster

* * * Sally Commentary * * *

A Totally Rockin’ Amazing, Flattering New Blog:

Well, I’m proud to say that my new friend, Renee
Osman, has actually put into practice what I
intended for my readers to do – create their own
personal Daughter-in-Law Rules customized for
their very own mothers-in-law! And she has done
just that! Her brand new blog, Living With
In-Laws is fabulous, and so needed, as 1.3
million homes now have grandparents moving in.
Thank you Renee - you are going to help a lot of
folks out there! And keep up the wonderful work!
Please visit Renee’s new blog at:

http://contentedinlaws.blogspot.com/

* * * Inspirational thought * * *

“Make it a point to do something every day that
you don't want to do. This is the golden rule for
acquiring the habit of doing your duty without
pain.” – Mark Twain, 1835-1910, American Writer
and Humorist

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,




http://www.thedilrules.com/
#1 Amazon.com Bestseller
AS SEEN ON FOX & FRIENDS
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART RADIO
co-host, "Blurb!" blogtalkradio.com

15% of the proceeds of this book will go
to The National Breast Cancer Foundation.®
Think Pink!




P.S. Please check out my new coaching program for
authors and entrepreneurs! With this 5 week
mentoring course —I will teach some of the most
powerful almost zero-cost strategies that will
help you gain massive visibility, credibility and
prestige, boost your sales, get the media and
influential industry insiders such as literary
agents, book editors, and foreign rights buyers
to sit up and take notice! If you’re ready to
reach more readers with your message and your
book, this may be just the info you have been
looking for. Begins March 16th.

http://www.thedilrules.com/coaching/

The DIL Rules Book Signing Tonight at Barnes&Nobel

* * * Quote of the Week * * *

Our greatest weakness lies in giving up. The most
certain way to succeed is always to try just one
more time. - Thomas Edison, 1847-1931, American
Inventor and Entrepreneur

* * * Sally Commentary * * *

I was able to successfully use the #1 secret to
getting PR this month – being timely– and got 2
bookings. First I was quoted in MomLogic.com
with this pitch:

Joe Biden's Mother-in-Law Dies
How to Make Peace
with Your Mother-in-Law, Before it's Too Late!

... and got booked on the nationally syndicated, The Daily
Buzz with this one:

October 26th is Mother-in-Law Day
How To Turn Your Mother-in-Law From Your Biggest Critic into
Your #1 Fan in 3 Simple Steps!

As well, another testament to having a book. I
was performing at a NY Women in Communications
event, when Roz Abrams, NBC TV, came over on the
break to compliment the band. We struck up a
conversation and of course, I had a copy of the
book with me. Roz asked me for my advice as to
how to best go about publishing a book, and gave
me a contact name of someone over at GMA to
pitch. Now that’s leverage!

* * * A Daughter-in-Law Rules Tip of the week * * *

Steer Clear of Religion and Politics When Dining
with your MIL

If she does happen to make a comment that you do
not agree with, do not respond. Just ask her to
pass the salad and then find out exactly how she
makes her dressing––was it two parts vinegar to
one part oil, or the other way around? And then
marvel at the fact that she never has need for a
measuring cup!

* * * A Special Announcement * * *

I will be doing a book signing at Barnes&Nobel
tomorrow night, at the Palisades Mall in West
Nyack, NY for any of you that want to come by and
say hello!


* * * Promotional Material * * *

I want to introduce my friend and colleague, Alan
B. Densky, CH, who is an internationally known
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Click the following link to visit Alan's
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It may be the best decision you will make all
year!

* * * Song Lyrics of the Week * * *

RHIANNA’S SONG lyrics and music
by Sally Shields ©2008 Safflower Music/BMI

When will I see you my little one
I hear your voice
and it is all I can do to imagine you,
and how you’ve grown
into a little girl
a precious little pearl

And with your smile you light my world
my tiny friend just hold my hand
and we will be together again!
Although you’ll be a bit older,
but that’s how it goes when you’re two!
‘Cause Rhianna, I miss you!

When I hold your hand, my little one
I’ll see you smile
and we’ll be laughing out loud in a little while
And then we’ll sing a happy little song
It won’t last very long

‘Cause soon you’ll be down off my knee
my tiny friend, you’ll wriggle free
to go and be with your animal
friends!
But I’ll enjoy every moment, ‘cause
soon you’ll no longer be three!
So Rhianna, oh won’t you wait for me?

(Instrumental interlude)

Refrain:

And with your smile, you light my world!
You’re out the door, and now you’re four
And I can’t wait to see you again!
And by the way, there’s a secret
that I have been saving for you:
it’s just: Rhianna, “I miss you!”
and “Rhianna, I love you!”

anyone interested in hearing an mp3 of this song,
just let me know!


* * * Inspirational thought * * *

If you are not willing to risk the unusual, you
will have to settle for the ordinary. - Jim Rohn,
American Businessman/Author/Speaker

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,



TheDILRules.com

www.CakeCoquette.com

Hi there! I just wanted to feature my new friend
Gabrielle Feursinger this week. I came across her
blog, and website, and was absolutely blown away!
People, you will absolutely not believe this
lady and her talent with wedding cakes! She is an
UNBELIEVABLE ARTIST and anyone that is lucky
enough to have her design a cake for their wedding will
have a blessed marriage, and that is for sure!

You MUST check it out here: wwwCakeCoquette.com.
Here is a short description of her company:

Whatever your inspiration might be, cake designer
Gabrielle Feuersinger at Cake Coquette will help
you turn your vision into a breathtaking work of
edible art. Gabrielle's career as a cake designer
started at the California Culinary Academy of San
Francisco then brought her to the W. Hotel Seattle
and Cake Divas, a prestigious cakery in Los
Angeles. Many years of baking and pastry
experience has provided Gabrielle with the
expertise and confidence necessary to create a
true cake masterpiece for your event.

Cake Coquette bakes from scratch and uses only
the freshest ingredients for their cakes,
buttercreams and fillings.

Cake Coquette has been featured in several
national publications, such as Bride and Bloom
and YWD magazine and is a preferred vendor with
many venues and esteemed event professionals.

For an extensive image gallery or to read
Gabrielle's weekly blog, visit
www.CakeCoquette.com.

So, go there now, tell your friends, splurge on this
most excellent piece of artistic beauty - you will
not be sorry! This lady is a maker of MAGIC!
Thanks, Gabrielle!

The Daily Buzz!

* * * Quote of the Week * * *

The quality of a person's life is in direct
proportion to their commitment to excellence,
regardless of their chosen field of endeavor. -
Vince Lombardi, 1913-1970, American Football
Coach

* * * Sally Commentary * * *

Well, it’s a good thing I ordered Rena’s Book, The
Right Weigh last week – as I just got booked on
nationally syndiacated, “The Daily Buzz” to come
on the show and talk about how to turn your
biggest critic into your #1 fan for Mother-in-Law
day! Because those extra 8 pounds I lovingly aquired
by indulging in pasta and gelato in Rome a few
weeks back? I need to say, "Buh-bye" to them!
I started my exercise and diet program today.
Busted out the free weights and had my oatmeal and
egg whites for breakfast. Ugh... well, It’s a start!

* * * A Daughter-in-Law Rules Tip of the week * * *

As to be seen in ProjectHappilyEverAfter.com
( ... continued!)

Q: What is the philosophy behind the

Daughter-in-Law Rules?

A: The Daughter-in-Law Rules are many things, but
basically, it is a management strategy. The book
gives simple techniques that anyone can use and
get immediate results. It validates the Daughter
in Law’s feelings while making her Mother in Law
feel great. As you start to apply “calculatingly
affable defenses,” you will no longer be looking
for her approval. You will begin to co-exist. For
example, the top 7 Things to Do To Create a Happy
Relationship with Your Mother-in-Law include:

1) Don't expect her to share your interests (in
movies, music, books, TV shows, etc.)
2) Keep all gifts for at least 4 seasons

3) Try not to get defensive with your MIL (put that
stubborn nature aside!) 

4) Never criticize her son to her 

5) Allow her to take an active role as Grandma
6) Supply her with lots of pics of the grandkids

and ...
7) Steer clear of religion and politics at the dinner
table!

* * * Poem of the Week * * *

This Small Planet We Call Home

Out in nature at the beach
I come to learn, and not to teach
I feel a tear with every wave
and retreat into my crystal cave
A sanctuary to house my thoughts
and give me answers when I feel caught
in mortal confusion, a mere illusion
It reminds me of my divine fusion
I am a Goddess in embryo
growing so slowly, beginning to flow
I feel the seeds of divinity inside
I water them daily with nothing to hide
I’m beginning to shine with the eternal light
and the wings of my heart begin to take flight
At one with God at every turn
my channel is widening and open to learn
He is with me each moment I live
The law is in action – to receive and to give
It brings me in life all the things that I need:
a way to be healthy and happy, indeed!

By Sally Shields, author of, A Pond Beneath the
Moon

* * * Inspirational thought * * *

Life has its own hidden forces which you can only
The quality of a person's life is in direct
proportion to their commitment to excellence,
regardless of their chosen field of endeavor. -
Vince Lombardi, 1913-1970, American Football
Coach

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,

Sally
TheDILRules.com

Calling all Survey Participants!

Today I was contacted by a researcher at the
University of Nebraska-Lincoln and one area of
interest is mother-in-law/daughter-in-law
relationships.

They are conducting a research study on family
communication between daughters-in-law and
mothers-in-law. They are looking for married
women who would be willing to complete a
questionnaire regarding this topic. To
participate, you must meet all of the following
criteria:

a) You must be at least 19 years old b)
Currently, you must have completed at least one
year of your marriage (and still be married) c)
You must have at least one child d) You must have
been raised by a maternal figure (e.g., birth
mother, adopted mother) e) You must have had at
least one face-to-face interaction with your
living mother-in-law

If you choose to participate, all of your
information will be kept confidential. If you are
willing to participate, please visit:

http://www.surveymonkey.com/s.aspx?sm=
srgGz512TzbeOmDQ3mokjg_3d_3d

Please contact Christy Rittenour at
critten1@bigred.unl.edu if you have any questions
or if you would like a paper copy of the
questionnaire to complete.

Publicity Summit

Hi there! I recently had the most amazing experience
at a conference in NYC called The Publicity
Summit where I got to hang out with a lot of
authors, publishers, marketing people and media.
It was an amazing experience. But the most
important message I got out of it was that it is
not about the book, rather about who you are, how
much you can give and help others, and who you
are to become.

I have personally made the commitment to giving
15% of the proceeds of this book to the charity
“Much Love” –– a non-profit, no-kill organization
dedicated to reducing overpopulation, abuse and
neglect of domestic animals. Much Love is run
entirely by like-minded professionals who
volunteer their time and resources to help save
the lives of these animals. Celebrity supporters
include: Charlize Theron, Drew Barrymore,
Janeanne Garofalo, Jesica Biel, Johnny Depp,
Kevin Nealon, Tea Leoni and Tori Spelling. (For
more info, please visit MuchLove.org.)

As well, I invite you to join me in manifesting
my vision of improving
Mother-in-law/Daughter-in-Law relations of 20
million people. It's a lot of fun learning how
to turn your "MIL" into your biggest fan! So come
visit us on the web at TheDILRules.com for
contest giveaways, free bonus gifts, The DIL
Rules newsletter, the 44 Top Tips Cheat Sheet,
free music ... and more. Take care and see you
there!