HUNDREDS OF FREEBEES UNTIL MIDNIGHT TONIGHT!!!

Dear Friends,

Today only, you can receive a staggering amount of
freebies within minutes... — hundreds of dollars'
worth of F-R-E-E gifts — if you do just ONE
thing today! In honor of the summer season, we
are all celebrating the official launch of Sally
Shield's new and highly acclaimed book, Is She
Naturally Thin, or Disciplined? Insider Secrets
of the Sexy and Slim!

http://www.sallyshields.com/thinbooklaunch/

Today, TUESDAY July 19th, we have a personal goal
to help Sally reach the #1 position on Amazon
and we really need your help. And, for helping,
we’re going to reward you in a big, no make that
HUGE way!

This offer requires the tiniest investment, but
will bring you a return beyond belief: for only
$14.95 you can get a copy Is She Naturally Thin,
or Disciplined? ..and over 50 free gifts!!!!

Today, Sally is being joined by over 50
relationship advice experts and success coaches
from around the world to give you an exceptional
offer!

Go here to find out more about this promotion that
makes buying a copy of Is She Naturally Thin, or
Disciplined? really worthwhile TODAY, Tuesday,
July 19th! Get all of the details here:

http://www.sallyshields.com/thinbooklaunch/

Discover the secret advice and tips from real
women who have found a solution to their weight
issues at last …

"This book is NOT 'another one of those'; it's
radically different and inspiring. Seeing photos
of women sharing their stories elevated this from
another 'rah rah' book about dieting to one
showing that whether you're 20 or 70, healthy
weight loss and a healthy life are possible."

~Christa Allan, author

This is a one-time-offer... never to be repeated
again, available for the next 24 hours only.
So, grab this unique bundle of gifts and order Is
She Naturally Thin, or Disciplined? book right
now. At no other time can you get such value for
so little. This is a truly unique offer that's
valid for TODAY ONLY!

Signature

P.S. Please share this offer with your friends
and family. It's easy...just send them this link
by email to let them know about the many gifts we
have made available for them today:

http://www.sallyshields.com/thinbooklaunch/

http://contentedinlaws.blogspot.com/

* * * Quote of the Week * * *

“Creativity is a natural extension of our
enthusiasm.” – Earl Nightingale, 1921-1989,
American Motivational Author and Radio
Broadcaster

* * * Sally Commentary * * *

A Totally Rockin’ Amazing, Flattering New Blog:

Well, I’m proud to say that my new friend, Renee
Osman, has actually put into practice what I
intended for my readers to do – create their own
personal Daughter-in-Law Rules customized for
their very own mothers-in-law! And she has done
just that! Her brand new blog, Living With
In-Laws is fabulous, and so needed, as 1.3
million homes now have grandparents moving in.
Thank you Renee - you are going to help a lot of
folks out there! And keep up the wonderful work!
Please visit Renee’s new blog at:

http://contentedinlaws.blogspot.com/

* * * Inspirational thought * * *

“Make it a point to do something every day that
you don't want to do. This is the golden rule for
acquiring the habit of doing your duty without
pain.” – Mark Twain, 1835-1910, American Writer
and Humorist

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,




http://www.thedilrules.com/
#1 Amazon.com Bestseller
AS SEEN ON FOX & FRIENDS
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART RADIO
co-host, "Blurb!" blogtalkradio.com

15% of the proceeds of this book will go
to The National Breast Cancer Foundation.®
Think Pink!




P.S. Please check out my new coaching program for
authors and entrepreneurs! With this 5 week
mentoring course —I will teach some of the most
powerful almost zero-cost strategies that will
help you gain massive visibility, credibility and
prestige, boost your sales, get the media and
influential industry insiders such as literary
agents, book editors, and foreign rights buyers
to sit up and take notice! If you’re ready to
reach more readers with your message and your
book, this may be just the info you have been
looking for. Begins March 16th.

http://www.thedilrules.com/coaching/

Sally Goes to San Miguel!

* * * Quote of the Week * * *

One worthwhile task carried to a successful
conclusion is worth half-a-hundred half-finished
tasks. – Malcolm S. Forbes, 1917-1990, American
Publisher

* * * Sally Commentary * * *

Last week, several of you contacted me to
let me know that the link to my book trailer
didn’t work... thank you all for the head's up!
dontcha love technology?!! Here’s
another try:

http://tinyurl.com/dfmn92

This teaser features the new and exciting
illustrations by the most fabulous Christine
Kerrick. The new and improved DIL Rules has
recently garnered the attention of a small
publishing house with national distribution.
That means, Barnes and Noble, Borders Books, and
hopefully a bunch of independant bookstores will
soon be housing the DIL Rules. Stay tuned for
progress reports.

I’m getting ready to embark on a journey to
beautiful San Miguel Mexico next week, to
co-teach a 2 day workshop on How to Become an
Amazon.com bestseller, with bestselling author
and colleague Debra Sanders
(http://www.debrasanders.com/) Her book, A Matter
of Panache, is the best book I’ve read since The
Kite Runner. This is a ‘can’t put down’ and I
loved every minute of reading it. To take a peek
at the workshop:

http://www.sanmiguelworkshops.com/workshops1.html

* * * Inspirational thought * * *

Write it on your heart that every day is the best
day in the year. – Ralph Waldo Emerson,
1803-1882, American Poet and Essayist

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,





http://www.thedilrules.com/
#1 Amazon.com Bestseller
AS SEEN ON FOX & FRIENDS
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART RADIO
co-host, "Blurb!" blogtalkradio.com

Want to turn your book into an Amazon.com
bestseller? www.sallyshields.com/coaching

The #1 Secret for Getting PR: Be TIMELY!

One of the things that I learned at the Publicity
Summit was the quickest way to get publicity is
to be timely. So creating a media calendar for
yourself can be an invaluable tool for getting
publicity online. That is, writing down all the
times of the year that your topic could be
relevant to pitch the media in your niche market.
You can even check Chase's Directory of Annual
Events to see if there are any holidays that
specifically relate to your topic.

For example, after finding out that the 4th
Sunday in October was "Mother-in-Law Day," I
googled "Wedding Blogs" and "Mom" related blogs,
and sent this pitch around to a few of the top
ranking ones:

October 26th is Mother-in-Law Day
How To Turn Your Mother-in-Law From Your
Biggest Critic into Your #1 Fan in 3 Simple Steps!

... and asked them if they would like to post a
review or a pre-prepared Q&A and do a giveaway on
their site (I offered a few eBooks - doesn't cost
me anything and gets the word out and the buzz
going about my book.) I got several responses,
and got a bunch of traffic that month.

Another example: I set up a google alert for
"Mother-in-law" and I was alerted to the fact
that Joe Biden's MIL passed away a couple of
months ago. So I emailed this pitch to a
high-ranking site for moms called MomLogic.com:


Joe Biden's Mother-in-Law Dies How to Make Peace with Your
Mother-in-Law, Before it's Too Late!

They did an article, quoted me as an expert and mentioned my book as well:
http://www.momlogic.com/2008/10/make_peace_with_your_motherinl.php

Then, when the news that Obama’s “MIL” was moving
in to the Whitehouse, well, that’s my game, baby!
So, I sent this pitch to AOL Living Home:

Barack Obama's Mother-in-Law to Move into White House
How to Create a Lifetime of Peace With Your In-Laws!

Here is the result:
http://home.aol.com/new_in_home/photogallerytall/_a/the-obama-family-white-house/20081030164309990001

Then, I figured, okay, hey, why not shoot for the
moon, and leverage the AOL mention. So, I
pitched Fox & Friends, and guess what? Here was
the response:

“Please find out when Michelle’s mom is moving in
and then we would like to have you on the weekend
Fox & Friends around that date. Will need you
here in NYC studio one week from Saturday.”

...so, please tune in on Saturday, January 24th
to see my upcoming appearance on Fox News
Channel!

Of course, then there is the whole world of
article marketing. One of the best people
teaching this great thing is Jeff Herring, who
provides a couple of free templates to get you
started. I wrote my first two articles in about
20 minutes using these templates. One of the
best places to submit your articles is to
www.EzineArticles.com. Here are a few other
places to try:

GoArticles.com
ArticleDashboard.com
SearchWarp.com
About.com
Squidoo.com
Helium.com
EzineMarketers.com
SubmitYourArticles.com

...and DivaToolBox, of course!!!

You want to make sure not to mention your book in
the article, but rather deliver great content in
the form of tips, dos and don'ts, top 10 lists,
etc. You then make sure that you utilize the
resource box to your advantage. Be sure to have
all of your information, and something that
really helps is to offer some sort of free
giveaway as well. Here is the example of the
bi-line that I use at the end of my articles:

Please visit Sally “The Self-Publishing Dream
Coach” speaker and author of The Daughter-in-Law
Rules on the web at www.TheDILRules.com for
contest giveaways,free bonus gifts,The DIL Rules
newsletter, 101 ways to market your book, product
or service, free music … and more!


With gratitude,




http://www.thedilrules.com/
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART
WHOLE LIVING RADIO
#1 Amazon.com Bestseller
co-host, Blogtalkradio.com

http://www.theDILRules.com/teleseminar/

If you’re an author, speaker, coach or consultant,
it’s likely you know how important it is to
market your products and services. The challenge
for many professionals is not only what to do,
but how to do it. Additionally, knowing what is a
wise investment in their marketing and what is
not.

Take authors; Countless numbers of authors have
the dream of selling lots of books, becoming well
known (and even reaching celebrity status), and
making their fortune through their craft. Yet,
most will not succeed due to lack of how to
develop and implement an effective publicity
plan. It takes more, much more, than a
well-written manuscript to succeed as an author,
at least if you want to make money through your
writing.

You Have To Gain Visibility

Successful authors understand how essential it is
to gain visibility within their market;
visibility that equates to more readers, more
books sales, more market reach; and ultimately
more revenue. One of the most common beliefs
uninformed authors have of how to gain market
visibility is through paid advertising. The fact
is, most book advertising does not work. Besides
most authors don’t have huge budgets for paid
advertising campaigns. Yet, many waste untold
amounts of money on ad campaigns that don’t get
them a result that justifies the expense of paid
advertising. Still others do nothing at all to
gain visibility and promote their books.

Why Readers Buy Your Books

The majority of readers buy books based on word
of mouth advertising; the title of a book and if
they feel like they know the author. But many
authors either don’t know where to begin or are
afraid of rejection, so do nothing to promote
themselves. The amazing thing is that a lot of
publicity is free. It’s actually easier than most
people realize to gain free publicity – and lots
of it. In many cases all it takes to gain
thousands, tens of thousands and even hundreds of
thousands of dollars worth of FREE publicity is a
commitment and a very focused plan.

Get the Right Information

If you're ready to reach more readers with your
message and your book, the Bestseller strategy
may be just the information you have been looking
for.

http://www.sallyshields.com/teleseminar/

Star Magazine

About 6 months before my book was published, I had
a dream of getting listed as "Hot Book of the
Week" in the Star Magazine "Hot Sheet." So, I
made a phone call to the editor and told her
about my book. She seemed pleasant enough, as I
mentioned that several A list celebrities were
mentioned in the book, as well as the fact that
15% of the proceeds would be going to the Breast
Cancer Research Foundation. Over the months, I'd
let her know, via email, the progress of the
book. I'd get pleasant little responses, here
and there. I knew that getting in Star Magazine
was a big deal, and rather a long shot, as most
of the featured books are those by celebrities
themselves, or #1 bestsellers that are put out by
major publishers such as Simon and Shuster,
Wiley, Random House, etc. My book was simply
self-published via POD, and I knew that this was
going to take a miracle. But I kept affirming
that this was my goal - to get listed as HOT BOOK
of the Week!

As my plan was to launch around Mother's Day, I
persistently contacted the editor, with news of
pub date, my marketing plans, etc - basically
chit chatty little emails - always, always
mentioning how much I loved her column and how I
had actually bought a certain item she had
mentioned in the previous week's issue.

Finally, the date was getting close. I decided
that some guerrilla tactics were going to be
needed if I was going to have any results. So, I
printed out a cartoon image of a dreaming girl,
with a cartoon bubble coming out of her head. I
then, pasted in a collage-like manner, Star
Magazine HOT Sheet in the bubble, with an image
of The Daughter-in-Law Rules where the HOT BOOk
of the Week was going, with some copy, as if it
really was in the magazine. The caption below
the montage was "Just Dreamin'!" I filled a box
with 4 of my music CD's along with the collage,
and sent it off. Talk About Results?: On May
10th, I got an email from the editor, telling me
that although she could not fit me into the
actual magazine, she was able to fit The
Daughter-in-Law Rules into the Online version of
Star Magazine - and that it would be listed as
HOT BOOK of the MONTH - for a full month!!!
This was one of the most exciting days of my
life, and I think I jumped up and down doing the
happy dance for about an hour! Now, I always
include "As Seen in Star Magazine" in my
signature block, and I have a nice screen shot
print out of The Daughter-in-Law Rules: Hot Book
of the Week - just like I had dreamed.

The results? Since the Star Mag mention, I was
recommended by Dr. Laura, was a guest on Martha
Stewart Whole Living Radio, hit #1 in "Wedding
Showers" on Amazon.com, the Learning Annex asked
me to submit a video workshop on how I became an
Amazon.com bestseller, and I was asked to join a
panel of writers at the ASJA convention in New
York City this spring. I've been a guest on over
65 radio shows and listed in several print
magazines such as Obvious, For the Bride, My Day,
and have been featured in Tyra.com and
MomLogic.com. I've been a repeat guest on the
nationally syndicated "The Daily Buzz" as a
mother-in-law expert, and am on the brink of a
corporate sponsorship from 1-800-flowers.com.

As well, I auditioned for and got the position of
co-host for an exciting new online radio show
that will debut on January 21st. To quote the director of
programming on BlogTalkRadio, “Over time, this
show could supplant Oprah’s now-defunct Book Club
as the leading book show in America.”

So, being in Star Magazine was the catapulting
piece that gave me the credibility I needed to
launch my career. Thank you to Cristina Everett
of Star Magazine for making a dream come true.