Sally on Fox & Friends

* * * Quote of the Week * * *

Kind words do not cost much. Yet they accomplish
much. - Blaise Pascal, 1623-1662, French
Mathematician/Physicist/Theologian

* * * Sally Commentary * * *

It was truly an exciting experience on Fox &
Friends. Yes, I was nervous. Here’s how it all
went: after the producer booked me on the show,
we had a series of email exchanges, usually me
asking questions, and her responding with a one
or two word answer from her blackberry. So, I
decided to get with the program, mirror her
style, and wrote her this email:

Will beauty be avail? i.e. hair/makeup? Thx!
-Sally

Her response? “Yes, but don’t come w/wet hair”
So, I wrote back: "LOL - kewl!"

We were now fast friends. Fox and Friends. :-)

So then, another producer emailed me and we had a
“pre-interview” by phone where we discussed the
tips that I would be providing. She asked me to
come up with 2 "Do’s and a Don’t" for Michelle,
Marian and Obama. So, in that respect, it was
very scripted. She also asked me if I would like
a car service to come and get me. I was like,
Um, let me think about that one... yes!!!

It was very casual in the green room, where I
made friends with the staff, giving out books to
the hair and makeup people who made me all glam
and the nice intern who helped me with my tea.
When it was time to go on air, I did a little
deep breathing, and got miked up. Once on the
set, I felt pretty prepared, and the hosts even
prompted me on the tips, which was great, because
I was a bit worried about remembering all 9 of
them! The only time I got a bit off track was
when I was searching for the word “validate.” It
felt like about 5 minutes when I was sitting
there trying to come up with that word, but
fortunately after looking back at the clip it
didn’t seem so bad in retrospect.

Overall, it was absolutely the most professional
media experience to date, and it was truly an
honor to be a guest on the Fox news channel.

After all was said and done, the car service took
me home, I took off my makeup, and the kids
jumped on me. Well, it was fun while it lasted
but boy, nothing like being a mom to bring you
back down to earth – and FAST!!!

If you’d like to take a peek at the clip, please
check it out here:

http://tinyurl.com/boxrk6

* * * Inspirational thought * * *

“When one door closes another door opens; but we
so often look so long and so regretfully upon the
closed door, that we do not see the ones which
open for us.” -Alexander Graham Bell

With gratitude,



http://www.thedilrules.com/
#1 Amazon.com Bestseller
AS SEEN ON FOX & FRIENDS
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART RADIO
co-host, "Blurb!" blogtalkradio.com

15% of the proceeds of this book will go to
The National Breast Cancer Foundation.®
Think Pink!

The #1 Secret for Getting PR: Be TIMELY!

One of the things that I learned at the Publicity
Summit was the quickest way to get publicity is
to be timely. So creating a media calendar for
yourself can be an invaluable tool for getting
publicity online. That is, writing down all the
times of the year that your topic could be
relevant to pitch the media in your niche market.
You can even check Chase's Directory of Annual
Events to see if there are any holidays that
specifically relate to your topic.

For example, after finding out that the 4th
Sunday in October was "Mother-in-Law Day," I
googled "Wedding Blogs" and "Mom" related blogs,
and sent this pitch around to a few of the top
ranking ones:

October 26th is Mother-in-Law Day
How To Turn Your Mother-in-Law From Your
Biggest Critic into Your #1 Fan in 3 Simple Steps!

... and asked them if they would like to post a
review or a pre-prepared Q&A and do a giveaway on
their site (I offered a few eBooks - doesn't cost
me anything and gets the word out and the buzz
going about my book.) I got several responses,
and got a bunch of traffic that month.

Another example: I set up a google alert for
"Mother-in-law" and I was alerted to the fact
that Joe Biden's MIL passed away a couple of
months ago. So I emailed this pitch to a
high-ranking site for moms called MomLogic.com:


Joe Biden's Mother-in-Law Dies How to Make Peace with Your
Mother-in-Law, Before it's Too Late!

They did an article, quoted me as an expert and mentioned my book as well:
http://www.momlogic.com/2008/10/make_peace_with_your_motherinl.php

Then, when the news that Obama’s “MIL” was moving
in to the Whitehouse, well, that’s my game, baby!
So, I sent this pitch to AOL Living Home:

Barack Obama's Mother-in-Law to Move into White House
How to Create a Lifetime of Peace With Your In-Laws!

Here is the result:
http://home.aol.com/new_in_home/photogallerytall/_a/the-obama-family-white-house/20081030164309990001

Then, I figured, okay, hey, why not shoot for the
moon, and leverage the AOL mention. So, I
pitched Fox & Friends, and guess what? Here was
the response:

“Please find out when Michelle’s mom is moving in
and then we would like to have you on the weekend
Fox & Friends around that date. Will need you
here in NYC studio one week from Saturday.”

...so, please tune in on Saturday, January 24th
to see my upcoming appearance on Fox News
Channel!

Of course, then there is the whole world of
article marketing. One of the best people
teaching this great thing is Jeff Herring, who
provides a couple of free templates to get you
started. I wrote my first two articles in about
20 minutes using these templates. One of the
best places to submit your articles is to
www.EzineArticles.com. Here are a few other
places to try:

GoArticles.com
ArticleDashboard.com
SearchWarp.com
About.com
Squidoo.com
Helium.com
EzineMarketers.com
SubmitYourArticles.com

...and DivaToolBox, of course!!!

You want to make sure not to mention your book in
the article, but rather deliver great content in
the form of tips, dos and don'ts, top 10 lists,
etc. You then make sure that you utilize the
resource box to your advantage. Be sure to have
all of your information, and something that
really helps is to offer some sort of free
giveaway as well. Here is the example of the
bi-line that I use at the end of my articles:

Please visit Sally “The Self-Publishing Dream
Coach” speaker and author of The Daughter-in-Law
Rules on the web at www.TheDILRules.com for
contest giveaways,free bonus gifts,The DIL Rules
newsletter, 101 ways to market your book, product
or service, free music … and more!


With gratitude,




http://www.thedilrules.com/
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART
WHOLE LIVING RADIO
#1 Amazon.com Bestseller
co-host, Blogtalkradio.com