The #1 Secret for Getting PR: Be TIMELY!

One of the things that I learned at the Publicity
Summit was the quickest way to get publicity is
to be timely. So creating a media calendar for
yourself can be an invaluable tool for getting
publicity online. That is, writing down all the
times of the year that your topic could be
relevant to pitch the media in your niche market.
You can even check Chase's Directory of Annual
Events to see if there are any holidays that
specifically relate to your topic.

For example, after finding out that the 4th
Sunday in October was "Mother-in-Law Day," I
googled "Wedding Blogs" and "Mom" related blogs,
and sent this pitch around to a few of the top
ranking ones:

October 26th is Mother-in-Law Day
How To Turn Your Mother-in-Law From Your
Biggest Critic into Your #1 Fan in 3 Simple Steps!

... and asked them if they would like to post a
review or a pre-prepared Q&A and do a giveaway on
their site (I offered a few eBooks - doesn't cost
me anything and gets the word out and the buzz
going about my book.) I got several responses,
and got a bunch of traffic that month.

Another example: I set up a google alert for
"Mother-in-law" and I was alerted to the fact
that Joe Biden's MIL passed away a couple of
months ago. So I emailed this pitch to a
high-ranking site for moms called MomLogic.com:


Joe Biden's Mother-in-Law Dies How to Make Peace with Your
Mother-in-Law, Before it's Too Late!

They did an article, quoted me as an expert and mentioned my book as well:
http://www.momlogic.com/2008/10/make_peace_with_your_motherinl.php

Then, when the news that Obama’s “MIL” was moving
in to the Whitehouse, well, that’s my game, baby!
So, I sent this pitch to AOL Living Home:

Barack Obama's Mother-in-Law to Move into White House
How to Create a Lifetime of Peace With Your In-Laws!

Here is the result:
http://home.aol.com/new_in_home/photogallerytall/_a/the-obama-family-white-house/20081030164309990001

Then, I figured, okay, hey, why not shoot for the
moon, and leverage the AOL mention. So, I
pitched Fox & Friends, and guess what? Here was
the response:

“Please find out when Michelle’s mom is moving in
and then we would like to have you on the weekend
Fox & Friends around that date. Will need you
here in NYC studio one week from Saturday.”

...so, please tune in on Saturday, January 24th
to see my upcoming appearance on Fox News
Channel!

Of course, then there is the whole world of
article marketing. One of the best people
teaching this great thing is Jeff Herring, who
provides a couple of free templates to get you
started. I wrote my first two articles in about
20 minutes using these templates. One of the
best places to submit your articles is to
www.EzineArticles.com. Here are a few other
places to try:

GoArticles.com
ArticleDashboard.com
SearchWarp.com
About.com
Squidoo.com
Helium.com
EzineMarketers.com
SubmitYourArticles.com

...and DivaToolBox, of course!!!

You want to make sure not to mention your book in
the article, but rather deliver great content in
the form of tips, dos and don'ts, top 10 lists,
etc. You then make sure that you utilize the
resource box to your advantage. Be sure to have
all of your information, and something that
really helps is to offer some sort of free
giveaway as well. Here is the example of the
bi-line that I use at the end of my articles:

Please visit Sally “The Self-Publishing Dream
Coach” speaker and author of The Daughter-in-Law
Rules on the web at www.TheDILRules.com for
contest giveaways,free bonus gifts,The DIL Rules
newsletter, 101 ways to market your book, product
or service, free music … and more!


With gratitude,




http://www.thedilrules.com/
AS SEEN IN STAR MAGAZINE
AS RECOMMENDED BY DR. LAURA
AS HEARD ON MARTHA STEWART
WHOLE LIVING RADIO
#1 Amazon.com Bestseller
co-host, Blogtalkradio.com

The DIL Rules Book Signing Tonight at Barnes&Nobel

* * * Quote of the Week * * *

Our greatest weakness lies in giving up. The most
certain way to succeed is always to try just one
more time. - Thomas Edison, 1847-1931, American
Inventor and Entrepreneur

* * * Sally Commentary * * *

I was able to successfully use the #1 secret to
getting PR this month – being timely– and got 2
bookings. First I was quoted in MomLogic.com
with this pitch:

Joe Biden's Mother-in-Law Dies
How to Make Peace
with Your Mother-in-Law, Before it's Too Late!

... and got booked on the nationally syndicated, The Daily
Buzz with this one:

October 26th is Mother-in-Law Day
How To Turn Your Mother-in-Law From Your Biggest Critic into
Your #1 Fan in 3 Simple Steps!

As well, another testament to having a book. I
was performing at a NY Women in Communications
event, when Roz Abrams, NBC TV, came over on the
break to compliment the band. We struck up a
conversation and of course, I had a copy of the
book with me. Roz asked me for my advice as to
how to best go about publishing a book, and gave
me a contact name of someone over at GMA to
pitch. Now that’s leverage!

* * * A Daughter-in-Law Rules Tip of the week * * *

Steer Clear of Religion and Politics When Dining
with your MIL

If she does happen to make a comment that you do
not agree with, do not respond. Just ask her to
pass the salad and then find out exactly how she
makes her dressing––was it two parts vinegar to
one part oil, or the other way around? And then
marvel at the fact that she never has need for a
measuring cup!

* * * A Special Announcement * * *

I will be doing a book signing at Barnes&Nobel
tomorrow night, at the Palisades Mall in West
Nyack, NY for any of you that want to come by and
say hello!


* * * Promotional Material * * *

I want to introduce my friend and colleague, Alan
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am honored to invite you to participate in Alan's
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Click the following link to visit Alan's
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It may be the best decision you will make all
year!

* * * Song Lyrics of the Week * * *

RHIANNA’S SONG lyrics and music
by Sally Shields ©2008 Safflower Music/BMI

When will I see you my little one
I hear your voice
and it is all I can do to imagine you,
and how you’ve grown
into a little girl
a precious little pearl

And with your smile you light my world
my tiny friend just hold my hand
and we will be together again!
Although you’ll be a bit older,
but that’s how it goes when you’re two!
‘Cause Rhianna, I miss you!

When I hold your hand, my little one
I’ll see you smile
and we’ll be laughing out loud in a little while
And then we’ll sing a happy little song
It won’t last very long

‘Cause soon you’ll be down off my knee
my tiny friend, you’ll wriggle free
to go and be with your animal
friends!
But I’ll enjoy every moment, ‘cause
soon you’ll no longer be three!
So Rhianna, oh won’t you wait for me?

(Instrumental interlude)

Refrain:

And with your smile, you light my world!
You’re out the door, and now you’re four
And I can’t wait to see you again!
And by the way, there’s a secret
that I have been saving for you:
it’s just: Rhianna, “I miss you!”
and “Rhianna, I love you!”

anyone interested in hearing an mp3 of this song,
just let me know!


* * * Inspirational thought * * *

If you are not willing to risk the unusual, you
will have to settle for the ordinary. - Jim Rohn,
American Businessman/Author/Speaker

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,



TheDILRules.com

SavorTheSuccess.com

* * * Quote of the Week * * *

Life has its own hidden forces which you can only
discover by living. - Soren Kierkegaard,
1813-1855, Danish Philosopher

* * * Sally Commentary * * *

Tonight I attended a wonderful workshop called
SavorYourSuccess.com. The guest speaker was
none other than the famous Peter Shankman,
founder of HARO.com (Help A Reporter Out). One
story that particularly stuck out in my mind was
the experiment about the gorillas in the cage,
who, similar to Pablov's dog, learned not to go
for the banannas because they would get soaked
with ice water every time they climbed a little
podium. But the interesting thing was that the
new gorillas who entered the cage would start to
observe the other gorillas not going for the
bananas, and just followed suit. They didn't know
why, they just didn't go for the banannas because
the other gorillas were not doing it. Peter's
point was that even though we all seem to do
things the way other people do them (because
it's always been done that way) if we are going
to succeed we have to think outside the box and
do things differently. Not only differently but
better. I picked up a copy of Peter's book, Can
We Do That?! Outrageous PR Stunts that Work - and
Why Your Company Needs Them. Needless to say, I
can't wait to read it! This guy is absolutely
brilliant and any one interested in promoting a
book, product or service would benefit greatly
from reading this book. Stay tuned. I plan on
implementing some of his ideas in next week or
two, and I will be reporting on the outcome!

* * * A Daughter-in-Law Rules Tip of the week * * *

Have Your Child Call Your MIL Regularly

As soon as your stripling is able to carry on a
conversation, dial up your MIL and let the two
yack away. When it's time to hang up, tell Mom
how much the little one misses her and that you
can't wait to see her as well!

* * * A Special Announcement * * *

A couple of weeks back, The DIL Rules was
featured on the Tyra Banks website. To read the
article please visit:

http://tyrashow.warnerbros.com/2008/09/managing_your_mans_mamma.php

* * * Poem of the week * * *

Home is nothing more
than the center of the heart
A place that only the solitude,
serenity, peacefulness
of a slow and quite mind can access
One dream, one reality, two sides of a mirror:
we the dream, the anti-matter,
the veiled entities,
a self-inflicted condition
for the purpose
of forwarding our Souls’ enlightenment,
a little journey to stretch the muscle...
The barometer to measure
our accuracy on the path
is happiness
Be still as a drop of water
on a moonlit pond
Be inside the single pedal of a rose,
plump, magenta,
oozing with the ripeness of a blood-red paint,
fresh from the tube
squeezed out
with a mouth-watering succulence
Home can be accessed –
just close the eyes and breathe
Imagine
collect the memories and spin them free
into a web of dandelion fuzz
blown into the atmosphere
Harness the wind and fly forward –
carry your Soul
on the wings of a light breeze
where there is no limitation
With the knowledge that we are all
eternal Souls
comes freedom
With freedom comes peace
With peace comes happiness,
the true purpose and secret destination,
the final frontier
A place yet not a place,
an island but yet a mountain
the sea yet the air,
the earth yet the sky
the galaxy and yet the universe...
Swirling together
into one, giant, cotton candy puff,
all encircled
in the energy force we call love
Each planet, each system containing
its own “Other Side” –
its own parallel,
super-imposed ultra-reality
An eternal resting ground
to regain our strength,
ponder the knowledge
and enjoy the near-perfect imaginings
of our eventual eternal surroundings
that each and every Soul
revolves in and out of
throughout eons of time

by Sally Shields, author of, A Pond Beneath The
Moon

* * * Inspirational thought * * *

Your mind will answer most questions if you learn
to relax and wait for the answer. - William S.
Burroughs, 1914-1997, American Novelist and
Philosopher

Have a beautiful week, and don't forget to call
your mother-in-law, if only to ask how she is
feeling!!!

With gratitude,

Sally
TheDILRules.com